for Publishing on the Web
How can I make the HTML text look good and be as informative as the original? What typographical (font) differences do I need to be able to show? How is the original structured? Which heading tags should I use? How can I give multiple pages a common "look and feel"? Do I have images files to work with, or will the text be enough? How can I represent lists found in the original in a consistent way? Are there tables that will need pre tags, or can I get away with descriptive lists? Who will be responsible for maintenance? -- put their email address on the page!